Most restaurateurs think that online marketing is just about making their website appear on the first page of Google and getting high amount of page traffic. So they focus on doing SEO and PPC to get their sites on top.
While nothing is wrong with these strategies, all of their efforts and money can go to waste if they don’t assess the conversion probability of their website. If you want to get the most of your restaurant website, then you should consider checking if it is the kind that will bring in sales to your company.
Here are some points that every restaurant owners should consider about their website.
- Remove flash. The popularity of flash has died years ago. So if you are still using it on your website, you should definitely remove it. Flash makes website load slowly. And you don’t want to make your potential customers pissed while waiting. Apart from that, Flash doesn’t work on mobile devices such as iPad and Smartphones. Remember, most of searches come from gadgets and not from a desktop.
- Use WordPress. It’s a powerful content management system (CMS) that gives you full control over your content. You can easily create a page for blog, menus, contact details, about us, online reservations, and calendars. Another thing about WordPress is that it is SEO-friendly. This can help you have higher success in your online marketing in Dubai.
- Update your online menu. Your menu is the reason why people flock to your website after finding you on the search result page. You should never leave your menu not updated. It is your website’s main attraction. When people see an old menu, they might be looking for something more that you actually offer. It’s just bad they did not see it on your menu, so they just look on other restaurant websites. You don’t want this to happen. Your Dubai online marketing efforts will not bring in success to your business but to your competitors’ business.
- Don’t overdo your website. Most restaurateurs aim to give the web users a glimpse of ambience and look of their restaurant on their website. But this is a mistake because they stuff their site so much with unnecessary elements like animations, music, focusing on a very visual experience, but hiding most important details. A simple yet enticing website is what you should go for. People are more after what can easily provide them the information that they need. Place your contact number where people can see it without scrolling down the page and be sure to show your restaurant timings.